Eight Strategies for Creating a Loyal Facebook Live Fan Base

Eight Strategies for Creating a Loyal Facebook Live Fan Base

Creating a loyal fanbase on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all except the youngest demographic, the 18- to 24-year-olds commonly referred to by marketers as “Generation Z.” But even 49% of Generation Z use Facebook. And more and more consumers of all ages are using video more and more often for how-to information and product details.

Why Facebook Live?

Facebook has also recently started pushing video more than ever before, setting themselves up in direct competition with YouTube. Their Facebook Live feature is also designed to go head to head with YouTube Live.

But what if you offer a live video, and no one comes? Well, you can record and save the video so that those who missed it can view it any time they wish. But it is much more exciting to have fans who attend and interact with you. Successful social media is about becoming a two-way street, not just a marketing robot or “talking head” on screen. Let’s look at some of the best ways to build a loyal Facebook Live fanbase.

1. Create Great Content

All your content should be based on the needs of your target audience. Any live videos you plan should be about topics they care about.

2. Offer to Answer Questions

Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel they “know” you and that you are a genuine person.

3. Schedule Regular Videos

Don’t just try it once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join live, or view the recording when it is over. If the video does not turn out well, feel free to delete it, or re-record it to improve the quality of the presentation or the technical aspects.

4. Make Your Videos Visually Interesting

Start with a striking image related to your talk. Dress nicely in something cheerful but not heavily patterned. Move around sometimes. Consider using a backdrop such as a whiteboard or an easel with a pad with notes on it. Pay attention to lighting.

5. Shoot High-Quality Video and Sound

Check the lighting and sound quality. Invest in a good quality wearable microphone. Speak clearly. All your points about the topic you have chosen to speak about should be heard easily. You will probably be nervous, but try not to rush.

6. Be Yourself

On social media, people follow people in their niche whom they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business. Hopefully, it is because you are passionate about your niche and want to help people.

7. Introduce the Topic

State what you will be speaking about and why it is important. Tell them you will be discussing five main points. Also tell them you will give the information first, and then they can ask questions in the comments section at the end. This will ensure you are not distracted while speaking and wonít miss any important questions coming in. They will also value this interaction and be more likely to attend your future videos.

8. Try Different Formats

Go solo for a few videos, then invite a guest speaker to help you, or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.


Five Ideas for Creating a Professional Backdrop for Your Live Videos

Five Ideas for Creating a Professional Backdrop for Your Live Videos

One of the main issues with creating video – either live or prerecorded – is what to use as a backdrop so your videos look professional. You could, of course, go outside but this poses various issues, such as an appropriate background, lightning, noises in the background, people walking past, and so on.

Videotaping in your house, however, can pose a different set of problems – such as finding a tidy, uncluttered room with good lighting and acoustics. If you are a work-at-home parent, the last thing you want is a house that looks like a bomb hit it and screaming children in the background.

So, what can you do to hide the flaws in your home so you can film attractive videos without it costing a lot of money?

1. Get Organized

You’re a business owner now. There should be a place for everything, and everything in its place. Get a helper to tackle your filing while you de-clutter the room and desk.

2. Face the Camera Correctly

It should capture you and anything you want in the background, such as a whiteboard and easel with a notepad. You can write on these prior to your video so you donít turn your back on the camera. Otherwise, position the camera so the most attractive and neatest part of the room is behind you. Don’t have a window behind you, as it will cast you into shadow.

3. Cover the Flaws in Your Home “Office”

Even if you are using your bedroom or the kitchen as your “office,” as long as it is neat and tidy with a background that is not too busy-looking (such as with lots of floral wallpaper and so on), you should be able to pick the best angle for the camera and yourself so the video looks reasonably professional.

4. Stage Your Office

In the same way that people selling their home “stage” it, i.e. make it look their best by arranging the furniture in various ways and de-cluttering everything, you can stage your office so it looks impressive and a real hive of activity. Just make sure nothing on the walls, whiteboard or bulletin board is proprietary information you wouldn’t want your competitors to see.

5. Go for the Big Screen

For less than $55, you could buy a couple of portable non-woven video screen options that will cover a multitude of sins no matter where you are filming indoors. The Slow Dolphin 6.5 x 10 foot Photography Photo Video Studio Backdrop Background Kit comes with a white screen, a black screen, a stand, clips to hold the fabric or attach things to it, and a carry bag that means you can take the kit with you anywhere. It rolls up small into the duffle bag, and the entire kit weighs in at a little over 9 pounds, so it is highly portable.

Set up the sturdy aluminum frame in front of the area you want to hide. Choose the white or black screen and attach it to the frame. Set your lighting in front of you and to the sides, depending on how many lights you have, and do a trial run. Check the top, bottom, and sides of the video frame to make sure nothing is peeking out from behind the backdrop. Zoom the camera in closer if there is anything showing that shouldn’t.

Get your home office tidy and buy a video screen kit, and you will have numerous options for areas where you can film right in your own home.