Local Search Engine Optimization

WHAT IS THE GOAL?

The goal of this service is to increase your visibility in Google organic and Google Maps search by ranking your business higher in the search results. More visibility in Google will bring in more leads to your business and ultimately help you get more customers.

WHAT CAN I EXPECT?

Local SEO is an extremely powerful marketing strategy, however we need to set the “proper expectations” up front.

With local SEO we are trying to get your website ranked in Google Maps and Google organic search. You cannot pay Google to get ranked in these listings like you can with Google Ads.

One of the main benefits of optimizing your website for Google search is that you don’t have to pay for every click or call Google generates. It does cost money to run an SEO campaign, but you get unlimited clicks and calls from your campaign without having to pay for these actions.

However, it can take 7-12 months to really see the results from a local SEO campaign. But, the benefits are long lasting.

It is very important to understand that Google chooses the sites to rank at the top with an algorithm. The Google algorithm is a program that analyzes websites and the links pointing to the websites to determine where to rank the site when someone types in a keyword into the search engine.

Google is constantly making adjustments to the algorithm to decide which web pages to show at the top. This can cause rankings to fluctuate. That means you can see your rankings change up and down as your begin your campaign.

However, over time as Google sees your site continually getting high-quality links, you will eventually rank at the top. But, you have to have patience. Google can take months to recognize the links that you are building.

It is very important to understand that Local SEO is a competition with other businesses in your market. Your competition is typically doing SEO as well. This can lead to ranking fluctuations as well.

Because of competition we recommend that you continue with your SEO indefinitely. This will make it very hard for other companies to beat you in the rankings. That’s because over time you will have more high quality links than anyone else in your market.

We have an elite team of SEO experts that will work on your campaign. Our team has ranked 1,000’s of websites and hundreds of thousands of keywords across nearly every niche there is.

If you would like to know how much this will cost please get a quote.

WHAT ARE YOU GOING TO DO?

We will provide you with a comprehensive Local SEO campaign that is designed to get results! Here is what we will do for your business on a monthly basis.

Month 1

Set Up Keyword Tracking and Campaign Reporting

We track up to 5 main keywords and 25 Long tail and Buyer Intent Variations every month.

Each month we will share with you all the work we have done for the gig and provide you with a monthly summary.

Site Health Check and Technical Audit

We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.

Anchor Text and Semantic Audits

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.

Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

Competitor Analysis

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.

Site-Level Optimization

This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.

Page-Level Optimization

We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.

Social Essential Optimization

We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2019 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Google My Business Optimization (GMB)

  • Create Workbook & Verify GMB Access
  • Verify NAP Consistency (Supplied, GMB, & Website)
  • Website Check (local elements, trust links, structured data)
  • Perform Melissa Data Check on Address and Note Any Discrepancies
  • Audit Name for Possible Issues
  • Audit Address for Possible Issues
  • Audit Phone for Possible Issues
  • Gather GMB Links and URLs
  • Check for Duplicates and Possum
  • GMB Category Research
  • Set Up Local Keyword Tracking Report
  • Image Optimization and Geo Tagging
  • Baseline Visibility Report
  • Create and Optimize Social Essentials Accounts
  • Create and Optimize Social Fortress Accounts
  • Write First 400 Word Premium Press Release
  • Syndicate First Premium Press Release (After Approval)
  • Write 150 Word Custom GMB Description
  • Write 8 300 Word Custom Posts
  • Write 1k Words of GMB Website Content
  • Citation Audit of Top 2 Competitors
  • Essential Business Citations with GPS Listings

Month 2

Social Fortress Optimization

In month 2 we continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. Optimization methods are completed just like in month 1.

Social Power-Ups

We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.

Essential Business Citations

Top 42 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce. These listings are equally important for national and eCom sites as they are for local.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2019 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Google My Business Optimization (GMB)

  • USA Big 4 Data Aggregators or Canada Infogroup Data Aggregator
  • Website On-Page Local Optimization
  • GMB Listing Optimization
  • GMB Description Posting
  • GMB Photo Optimization (20 Min)
  • GMB Product/Service Posts (8)
  • GMB Website Creation
  • Proprietary Local Link Strategy

Month 3

Optimized Blog Post

We start month 3 with another high-quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Branded Link Building

We continue building brand links to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2019 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Google My Business Optimization (GMB)

  • Premier Brand Authority Links
  • Ultimate Map Stack:
    • Authority Map Creation
    • Niche & Geo Embeds
    •  Maps Places Embeds
    • Locally Stacked Press Release
  •  Secondary Citation Creation (40 Citations)

Month 4

Optimized Blog Post

We start month 3 with another high-quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Link Building

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2019 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Google My Business Optimization (GMB)

  • Create and Optimize Geo-Network
  • 15 Geo-Local Articles and Links
  • 15 Driving Directions Maps with Embeds
  • Secondary Citation Creation (40 Citations)

Month 5

Google Site Microsite

We create a custom Google Site’s Site with optimized embeds, media, and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation. You can view a live example here: https://sites.google.com/site/seohanoverpa/

Branded Link Building

We continue building brand links this month to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

Google Network Link Building

This strategy expands upon the Google Site created above and includes an interlinked network of Google assets that are publicly indexable and can be used for brand mentions and keyword relevancy including 12+ Interlinked Public Google Drive Properties that funnel SEO value back to the optimized Google Site.

Tier 2 Google Network Links

We promote the entire Google Microsite Network with quality tier 2 links designed to safely boost the Google properties while funneling additional relevance and equity to our target pages.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Google My Business Optimization (GMB)

  • Create and Optimize Niche Network
  • Secondary Citation Creation (40 Citations)
  • Bing Places – Claim and Set-Up
  • Apple Maps – Claim and Verify

Month 6

Blog Post

We start month 6 with a quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Page-Level Optimization (2nd Round)

We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2019 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Google My Business Optimization (GMB)

  • Google Authority Stack and Google Sites Network
  • 75+ My Map Citations and Brand Mentions
  • Social Power Up
  • Submit Link URLs to Google Submit URL
  • Final White Label Visibility Report

Month 7+

Alternate Between: Premium Press Release, Blog Posts and Brand Link Building

Month 7 starts with a Premium Press Release, and then each month after that we alternate the services between 3 options. Press Releases and Brand Links ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements if ordered. And our blog post helps continue to capture long-tail keywords, internal linking opportunities, and adds to the site’s total number of indexed pages.

Blog Post

Month 7 features another quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

15 Authority Niche Placements

Our outreach links and editorial placements really have all of the prerequisites required for links in 2019 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.