Consistently Create Valuable Marketing Content for Your Salespeople or Affiliates to Share with Your Prospects

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Your salespeople and affiliates are constantly communicating with prospects.

When they are having a conversation with a prospect, you want to make sure that they have the tools to effectively communicate your value proposition and set proper expectations.

Understand that your prospects are going to have questions about your products and services.

A lot of times your customers just want to know what you need them to do and what to expect.

Create content that answers these questions:

  • How long will it take to deliver?
  • What do I need to do once I make a purchase?
  • How do I get support if something doesn’t work?
  • What kind of results can I expect?

Really think about all the questions that people could have about your product and services and answer them in advance.

Create great answers to these questions!

Make sure that you keep this marketing content up to date. If you have out of date content, then your sales reps will give the wrong information to your prospects.

This can really cause a lot of frustration for your salespeople and for your prospects.

If you are launching a new product, service, or feature you want to make sure that you have content that your salespeople can immediately share with your prospects.

Get this content professionally written.

Make the content easily digestible, easy to understand, and easy to share.

Create a place that your salespeople or affiliates can easily access this marketing content.

You can add this marketing content to a special website, a folder on your network drive, or on a system like Microsoft Teams.

When something is out of date, make sure to delete this content right away. You definitely don’t want your team to share out-of-date information.

Also, you will need to let your salespeople or affiliates know when you have new content for them to use.

Make sure that your salespeople and affiliates are on an email newsletter so they can immediately share what is new.

You will need to consistently remind them that this new content is available for them to use.

Tell them about the new marketing content that you have created and where they can access it.

Plus, you are going to have to sell them on using it.

Your salespeople are going to think, “What’s in it for me?” Or, “How is this going to help me?”

Also, remind them about the commissions that they will make when they share this valuable content.

Commissions are a key driver to more sales!

If it is good content and helps convert, then your salespeople and affiliates will love you for it.

Here are some of the types of content you can create: videos, case studies, articles, blog posts, tweets, knowledgebase articles, testimonials, video testimonials, and sales pages.

Another thing you can do is create drip sequences regarding your products and services that your sales team can share with your prospects.

A drip sequence is a series of emails that get sent to prospects. This is also called an auto-responder.

Some CRMS, like HubSpot, make it easy for your salespeople to activate these email sequences and share them with your prospects.

Add these templates to your CRM if you can. Or, make it easy for your sales reps to access somewhere else, so they can paste them into emails and send them.

In summary, make sure to consistently create high quality, valuable marketing content that your salespeople and affiliates can use to sell more of your stuff!

Let me know your thoughts regarding today’s tips.

  • Do you consistently create new content like this for your salespeople or affiliates?
  • What works for you?
  • Is this something that you will implement?

Let me know in the comments.

How to Prevent a Product/Service/Feature Launch Fail

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When you launch a product or service or feature make sure that you provide all the information and sales tools that your staff needs to successfully sell to your prospective buyers or existing customers.

When your marketing department starts pushing the new product, service or feature, your prospects or existing customers will start asking questions.

If your staff is not ready, they could potentially frustrate your prospects by giving them the wrong information or even tell them that they have never heard of this product, service or feature.

This is bad.

Prepare this information in advance so your staff has a place to go when your prospects start asking questions.

Don’t just share this information with the sales team, make sure to share this information with the support staff, the billing team, and others.

Think in advance what questions your prospects may ask and prepare a “Frequently Asked Questions” resource for your staff.

Create customer-facing videos and PDFs that your staff can point your prospects to in order to understand the service that you are offering.

Consider having an internal knowledge base for staff that helps them get answers fast.

In addition to having all the information your staff needs, really consider the entire process of launching a new product, service or feature.

A lot of companies don’t even have a process for launching they just push stuff out even if their team is not ready.

This can cause a tremendous amount of frustration to your customers and to your staff.

A great launch process can help you provide a great experience to your customers. Great customer experience leads to more sales, good reviews, and referrals.

What can you do to improve this process so your customer has a better experience dealing with your company?

Check Your Brand’s Reputation in Google

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When people are looking for companies to work with they will typically go to Google and type in the name of the company.

Think about your own behavior. If someone tells you about a company to use, don’t you just search in Google to see what people are saying before you contact them?

If you want to see what people are looking at, simply search for your brand name in Google and look at what shows up.

You will notice that a lot of big directory sites or social media sites appear at the top like Yelp, Trip Advisor, Angie’s List, and Facebook.

If you have reviews on these sites then you will see stars next to the listing, the rating, and the number of reviews or votes.

People are attracted to sites with stars.

To improve your reputation online work on getting reviews on those sites.

The key to getting reviews is to consistently ask and then send them a link directly to where they can leave a review.

Update Your Customers with Facebook Live During Covid 19

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Use Facebook live videos to keep your customers up to date about how your business is doing during Covid 19.

Here are some questions you can answer during your Facebook Live.

  • How’s your business doing?
  • What changes have you made?
  • How is your business responding?
  • What news do you have?
  • How can they do business with you?

Tell stories. Inform your customers.

Be sociable. Communicate and build relationships.

Here are some instructions from Facebook on how do I go live on Facebook.

If you want help with keeping your social media up to date, check out our Social Media Updates service.