If you are running your own business, and/or working full time and are trying to maintain a work-life balance, it is easy to feel overwhelmed. There is always so much to do every day and the list seems to grow ever longer as new technology, marketing methods, clients and so on all need to be dealt with.
Some people get so overwhelmed, they shut down completely. They literally donít know what to do next. Others give in to negativity and think they will never be successful or reach their goals. The good news is there are a number of ways to keep moving forward even when you are feeling overwhelmed. Here are some suggestions.
Review Your Current Goal(s)
You should be working on a particular goal to help grow your business or improve your career. If you don’t have one, set one.
Make a List of Action Steps That Can Help You Achieve That Goal
What things can you do, a couple every day, to help you reach the goal you have set?
Take a Break
Allow yourself breaks through the day. You don’t have to work every second.
Create a Timetable You Can Live With
Your timetable should include time for work, play, exercise, relaxation and stress relief every day. You won’t feel like you are forcing yourself as much if you are living a more balanced life.
Change Your Definitions
A lot of people struggle with “writer’s block” and find themselves stuck staring at a blank piece of paper or computer screen. Instead of stressing about not writing, rethink what writing is. It can be research, editing, polishing, curating content for your blog, and so on.
Automate Typical Tasks
In most businesses, there are typical tasks that need to be done regularly according to a set pattern. See if you can find software or apps that can help you automate as much of the task as possible so it doesn’t eat up your time.
Overwhelm is the result of trying to do too much. Sooner or later, you will need to find one or more freelancers or virtual assistants who can help.
Break Down Your Work into Your Essential Roles
We all have tasks in our businesses that only we can do. Then there are tasks that can be delegated to a freelancer. Make a list of all the tasks you must do yourself. Then make a list of all the other tasks you are currently doing, but which could be outsourced.
Next, be honest. Think about the tasks you love doing versus the ones you find tedious or are really not very good at. These would also be good tasks to delegate. In this way, your time will be freed up so you can concentrate on things that really motivate you – particularly money-making tasks.
Learn How to Say No
A lot of us try to be people pleasers and agree to things even though they don’t match our mission in business or in life. As a result, we cause our own stress and feelings of being overwhelmed. It is important to learn how to say no, mean it, and stick to it. There’s no need for a lengthy explanation or apology. Just say you can’t manage at this time and leave it at that so on one tries to talk you around. Once you start to say no, you’ll feel freer and the sense of overwhelm will ease, making every day a lot less stressful.
Follow these tips to move forward instead of feeling overwhelmed.
Running your own business and being as productive as possible are likely to be two constant battles every day as you work towards your goals. Fortunately, there are a number of tools that can help you get more done in less time. It’s just a question of what you want to accomplish.
Here are some suggestions for five typical tasks every business owner needs to do in order to succeed.
1. An Email Marketing Platform
An email marketing platform allows you to automate as much of your email marketing as possible, driving sales and profits. A good free option is MailChimp.com, which will let you create a list of up to 2,500 people. Another is AWeber.com, which has many more features and starts at around $20 per month for the same number of subscribers.
Every business needs an email marketing list to build relationships with their target audience and to send promotional material to help make sales. As your list grows, it would be impossible to manage manually, so automation will be key. The sign-up, registration and confirmation parts of getting a person on your list are some of the ways an email marketing platform can help you run things as hands-free as possible.
The other is known as the autoresponder. In this area, you can queue up email messages in advance, so when a person signs up for your list, they will receive the pre-written emails and be able to learn more about your company and develop a sense of how much value you offer.
2. Social Media Management
There is so much to do on the top social networks that you could spend hours on this every day. If you are a staff of one to five people, however, the more efficiently you manage your social media interactions, the more time you have for everything else on your long to-do list.
There are a number of free and paid tools that can help. Buffer.com will allow one account and up to ten queued posts for free. Other levels of service will allow ten or more accounts, and unlimited queued posts. Hootsuite.com gives even more options, but with a price tag and learning curve to match.
Each social site is slightly different, but you can adjust the postings as needed for each and queue them up in batches. Buffer will also calculate the best times for you to post to your account and queue up your posts as per that schedule.
3. Project Management and To-Do List
If you have a lot of projects and deadlines, a project management tool and to-do list can help you juggle all of your needs. If you are working as a team, it can also help you all be on the same page. There are a couple of easy and affordable choices. Trello.com uses a card system to publish projects, assignments and to-dos.
Basecamp.com is another good option, with projects, a calendar, management tools and more. Both programs are user-friendly even for beginners. Both also email assigned participants, so everyone is on the same page about the work that needs to be done.
IFTTT.com stands for IF This, Then That. It connects up a wide range of apps you use every day to help automate certain functions. For example, if you publish a new post at your blog, you could set up a parameter to tweet it at your Twitter account too. There are lots of parameters ready to use right out of the box, so you can work smarter, not harder.
5. Google Analytics
This is the top analytics program for tracking the performance of your site, and what your audience is doing. Access it free with a Gmail account. Add a small snippet of code to your site and you should soon start getting an impressive amount of data to help you grow your business strategically.
These tools will help you automate routine tasks so that your time is freed up to earn more money.
Sharing customer stories can be an effective means of marketing your business in a number of ways. Reviews and testimonials are amongst the most credible forms of marketing because customer stories come from real people and real experiences. So too are case studies – more detailed stories written by clients who have used your products and services and been able to achieve the results they hoped for.
While it is true that some unscrupulous marketers try to manipulate sales at Amazon and other sites that accept customer reviews, it is also true that honesty is the best policy. The more genuine, positive reviews you get from your customers, the more you will look like the “real deal” and worth trusting.
There are different ways to get customer stories and to share them.
Getting Customer Stories
The best way to get customer stories is to remember to ask for them on a regular basis. If you sell information products such as eBooks, for example, ask for reviews to be posted on Amazon. They can be written and video-based. Request they send written reviews and testimonials via email as well. You will soon have a library of customer stories related to your products.
Creating a Template
You can create a template that offers suggestions on how to write a review. It could be something like:
* What problem were you experiencing?
* What other products had you already tried?
* Why was our product the right solution for you?
* What results did you get in the end?
* Why would you recommend it to another person?
This will help get more believable details so not all your reviews look the same, and also give them some useful prompts in case they are not sure what to write.
Testimonials can be slightly different in that they are often longer, and frequently written by people who work in your niche or industry. They are very powerful tools because these people are considered to be experts in their niche. Getting a foreword for your latest eBook by a prominent person in your niche can be a powerful tool for that book selling well.
Case studies are like a before-and-after snapshot of a problem a person faced, what action they took, and what results they achieved. Case studies often provide screenshots, reports and statistics to illustrate what was done and what results were obtained. If you sell products or services designed to help your customer reach a particular goal, it might be worth it to ask for a case study. These questions can act as prompts:
* What problem were you experiencing?
* What other products had you already tried?
* Who implemented our product?
* What results did you get in the end?
* Why was our product the right solution for you?
Ask for screenshots and reports if possible. Get a legal release form that will allow you to use the material. Be sensitive about not disclosing any information that might harm the person or company in any way.
Sharing Customer Stories
Once you get the reviews and testimonials, share them:
* On your site
* In your sales letters
* At your blog (use a testimonial rotator plugin to help)
* Include quotes from advanced reviews in your eBooks and other products
* In your online marketing material, such as at Amazon
* In your email marketing
* On social media
* Snippets added to your signature in emails and on discussion boards
Make a more conscious effort to gather customer stories and use them, and see what a difference it makes to your marketing mix.
Starting a new business is always exciting. There’s so much to do and you are so full of enthusiasm; every day seems like a new adventure. Sadly, for many, if they don’t get the (financial) results they are hoping for, their dream business can turn into a nightmare.
Fortunately, there are a number of ways to grow your business and make the most of the opportunities it offers. Refining and mastering your craft is one of the best.
1. Know Yourself
Hopefully, you have chosen to start your business in a niche or industry you know a good deal about, and are also genuinely interested in. Some people will just try to go for the money and pick a niche because they have heard it was profitable. But unless you are really interested in learning more about it, you will get bored – especially if it does not turn into the money-spinner you were hoping it would be. Follow your passions, not just your purse.
2. Be Willing to Learn
Being willing to learn is another cornerstone to success. No niche stays exactly the same. And unless you have an MBA in marketing, there is always something new to learn about online marketing, especially when new techniques and trends come down the pipeline.
There are many ways to gain knowledge, from regularly reading top websites and blogs, to taking courses online at college, to getting coaching from an expert in your niche or in marketing techniques that really work. Invest time each day to learn more about new techniques. Make it a point of attending online webinars on hot topics related to your business. Watch how-to videos on YouTube.
Set aside some of your profits to get coaching, attend an online course, or go to an industry summit. Remember, keep all your receipts in order to deduct the expenses on your taxes. Being a lifelong learner is one of the best ways to get an edge on your competition and grow a thriving business.
3. Practice Makes Perfect
Practicing your craft every day is bound to help you improve it. Learning a new marketing method will not be much use if you don’t use the skills you’ve learned to get better at them and to grow your business in a whole new direction.
You might also find yourself dusting off some old skills you haven’t used in a while, but which are just what you need to expand your business.
4. Challenge Yourself to Do Better
Running your own business can be a profitable path to personal growth as well as business growth. Why settle for average results when you can push yourself a little bit harder and do better.
5. Track and Test Regularly
Many online business owners are not fond of tracking or testing. Yet the two together are essential for business growth. Tracking shows you what has happened at your site. Testing shows you how you can improve your results.
Tracking and testing require patience and effort, but just think, if testing can boost your sales rate from 1% to 5%, just think what increasing your profits by 500% could do for your business. Make the most of free tools like Google Analytics and Google Experiments, and watch your business grow by leaps and bounds.
Email marketing can be one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still. There are always new techniques to try, and important rules and regulations to be aware of.
Here are some of the current trends to watch out for as you formulate your email marketing campaigns.
1. Increased Regulations
The big one is that you will not share their email address with a third party. Say it and mean it. If you are going to share or sell data, you need to be honest about it upfront. And you would need to edit your policies and mail them about it to get permission, such as to ask them to opt into a new list if they wish to continue being a subscriber.
2. An Increased Push for Mobile-Friendly Emails
Your email should look good on any device that your target customer chooses to read it on. Check it on various models of smartphones and tablets. Sign up for free at http://mobiletest.me/ in order to gain access to mobile phone emulators that will allow you to view your content on a range of simulated screens.
3. Attractive Email Rendering
There is a similar problem with the way emails appear in different email services. Check the appearance of your emails at Yahoo! mail, Gmail, Hotmail and so on to be sure it does not look ragged.
4. Coding Issues
Some marketers opt for HTML coded emails, while others choose plain text. Any HTML coding errors could destroy the appearance of the email, or even block some or all of it from being seen. Check your code at a site like Dirty Markup https://www.10bestdesign.com/dirtymarkup/ and clean up any errors.
5. Proofread and Test
Be sure to proofread carefully any email before you send it. Check for typos and make sure the link clicks through to the right page. Make certain that things like the date and time of an event are correct. People are very busy and don’t have time for you to send two or three emails on the same subject, trying to correct basic errors you should have caught in the first place.
Once you are sure the email is perfect, send a test and check it in a range of email services to make sure it is all there and nothing has been cut off or looks strange.
6. Beware of the Message as Image Email
Some marketers create an attractive graphic, such as a discount coupon or an invitation to a live event such as a webinar. The trouble is that these are images, and images are still seen as suspicious by certain email providers because they have been used so often as the delivery mechanism for nasty computer viruses. Plain text is just fine.
7. Use Personalization
Take the time to personalize the emails using the personalization tags available in your email marketing platform. It is a little thing but really does help build relationships with your target audience.
8. Use Segmentation
Don’t lump everyone onto the same list. Create different lists based on the “lead magnets” or free items you are giving away. If they buy a product from you, put them on a customer list for that product so you will no longer send them messages related to that product.
9. Send High-Quality Information, Not Just Sales Info
Make sure all your emails are relevant and interesting to your target audience. Do more than just try to sell them stuff, and chances are they will remain on your list, look forward to your emails and open them, and even forward the emails to other people.
The main quest for all online business owners is to quickly grow their audience so they can build their brand, grow an email marketing list, and start making sales. There are several ways to accomplish this. Let’s look at some of the main ones.
1. Know Your Audience
You’ve probably heard this before, but it’s worth repeating. When deciding what business to start, choose a niche or topic that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly.
2. Make Sure It Is a Paying Market
Do your research to verify that the customers you are targeting in that niche buy books, magazines, and a regular supply of items to help them get the most out of their job or hobby. If they are a dog owner, for example, they will regularly buy food, treats, leashes and so on. If they are a golfer, they will buy balls, clothes, clubs, trips to various courses, and so on.
3. Create High-Quality Content Based Around Their Needs
Take the time to learn about the “pain points” (problems) people commonly have in relation to your niche. Try to come up with content that addresses these issues. In this way, you will be able to develop an audience who feel that you really understand and care about them. They will then be willing to visit your site regularly – and even better, tell others about it.
4. Spend Time Where Your Target Audience Does
In order to discover their pain points, you need to find out where your audience spend their time and what they talk about. Look for discussion boards, chat rooms, groups, Facebook groups and so on. Read what they say and make notes for content and for product ideas. Gradually start to interact with them in a helpful way, not pushy or spammy. They will start to view you as someone who cares and is not just out to make a fast buck.
5. Create Interesting Social Media Profiles
You should have an interesting, detailed social media profile at each of the main networks you know your audience uses. They should reflect the values of the company, and show clearly why you are worth paying attention to.
6. Post Interesting Social Media Content
Post a variety of content at the top sites that is in line with what each platform wants.
For example, at Facebook, they are encouraging memes and video, but strong images and interesting original content, polls and contests can liven things up too. LinkedIn is more of a business-to-business type of network, so useful articles and PowerPoint presentations can help build your audience. Pinterest and Instagram are driven by images. YouTube is the number one video-sharing site in the world; you need to create how-to type content as well as marketing content that your target audience will love.
7. Include a Call to Action (CTA) in Every Piece of Content
Your content is a context for building your audience, and for getting subscribers and sales. Set a goal for each piece of content:
* Brand building
Then include a call to action (CTA) that will help you meet that goal. Here are a few examples:
* Brand building – “Please Like, Comment or Share”
* Traffic – “Visit URL to learn more”
* Subscribers – “Go to URL to download your free guide to X”
* Sales – “Want to learn more? Visit URL and discover an effective solution that can transform your life.”
8. Offer Real Value in Everything You Do
People are crunched for time. Make sure your respect theirs. Offer quality content; it may be free on your site or blog, but it should always help and hopefully impress them in some way. Similarly, if you give away a free special report in order to get people onto your email marketing list, and then send them emails, be sure these items offer real value and are not just fluff. In this way, you will build a brand and a level of expertise worth paying attention to.
Your onboarding process is the key to growing your business successfully. Unfortunately, not all business owners pay as much attention to it as they should, with the result that they get to a certain point in their business and no further. You can’t be successful if you are at a standstill. Let’s look at what onboarding is and how to develop a strategy that will ensure growth.
What Is Onboarding?
According to the dictionary, onboarding is:
* The action or process of integrating a new employee into an organization or
* Familiarizing a new customer or client with one’s products or services
Both definitions are important in business. You need to hire talented people and train them your way of doing business because it is impossible to do everything yourself. As you grow, you will need help, even if it is only outsourced workers like virtual assistants, book cover designers, ghostwriters to help you with creating content, and so on. If they don’t stay with you, the training time will have been lost and you will have to start over again.
In terms of customers, one clothing business uses the slogan, “An educated consumer is our best customer.” Providing information about your company, mission statement, policies and so on in easy-to-find locations at your site and on your sales pages, can lead to much happier customers who will stick with your business in the long term.
If there is any confusion or mistrust of your business claims or practices, potential customers will click away, never to return. If they subscribe to your newsletter, for example, tell them what to expect: a weekly newsletter and occasional emails containing special offers you think they will like.
When you onboard new staff, if they are going to be working with customers in any way, you need to be sure that everyone is on the same page about company policies and expectations.
So, what can you do to onboard people efficiently so you can grow your business?
Who Will Onboard New Staff?
If you are the only person in the company, it will have to be you. Create handouts with lists of duties and requirements for each position you plan to fill. Give details about your company’s mission statement – why you are in business and how you are unique.
As you grow and hire more staff, choose a “people person” who will be good at training people and accessible enough so new employees will be able to ask them questions without feeling awkward or put off because the person is always too busy.
What Will Onboarding Involve?
What type of training will be required? Is it on the job, or virtual learning? Will it be one on one, or in a group? Will they be paired up with a senior staff member as a mentor, or buddied up with another new hire?
Will they tackle the tasks expected of them right away, or will they be eased into their role by becoming familiar with day-to-day operations?
Once the person is hired, what paperwork should they receive? This could be:
* Roles, responsibilities and priorities
* The written rules of the company
* An overview of the company culture, such as the mission statement
* A list of all staff and their roles
* A list of who to go to with particular questions about their work
* Goals for the current quarter
What Technology Will You Use?
You can put all your paperwork into Google Drive and invite new workers to access the appropriate files. You can also create a shared Google Calendar so newcomers are on the same page about important deadlines.
Answer all these questions and write accurate job descriptions, and you should not only get the right staff to work for you, but you will also have happier customers impressed with how your business is growing to better serve their needs.
Many new online marketers miss out on a good deal of free publicity that can help them grow their business because they don’t use press releases, or make the most of them even if they do. Here are some of the best ways to make the most of using press releases to promote your business.
What Is a Press Release?
A press release can be defined as an official statement issued to media outlets such as newspapers, and to journalists and other media representatives, giving information on a particular issue. A press release is supposed to be newsworthy enough to be worth reporting to the media, and by extension, to the general public.
When Should You Issue a Press Release?
The short answer is when you have real news. Newsworthy items include:
* A new product being launched
* A new free item available, such as a free special report
* A live event you want people to attend
* The highlights of the live event after it has taken place
* Mergers and acquisitions
Setting Your Goal
Each press release should have a goal in mind. For example, with a new product, your goal will be to spread the news in order to make sales. With a free item, you will be trying to get subscribers to your email marketing newsletter.
Building Your Brand
Press releases build your brand by spreading the word about it. People can’t do business with you if they don’t even know you exist.
Building Your Authority
There is a lot of competition in almost every paying niche online. Press releases being used consistently as part of your public relations and marketing campaigns can help position you as an authority worth paying attention to. Well-written press releases can not only get media pickups that will spread the word about your business, they can often also result in invitations to be interviewed as an expert in your field.
Getting a Good Bang for Your Buck
Ads can be costly and their impact difficult to measure. Issuing a press release through a press release distribution service is not only affordable, but you can also measure your results more accurately. Busy journalists go to distribution services to search for story ideas, so this is one of the best ways to gain media attention and get more free traffic without spending a fortune.
Create a special landing page and see how many people visit, and how many people take action from that page such as buying a product or subscribing to a list. Use the reporting in the distribution service’s interface to see how many media pickups you got, and from which publications.
“As Seen In”
You’ve probably noticed some marketers and book authors list the media outlets they have been seen in, such as The New York Times or ABC TV. If you get any prestigious pickups or interviews, you can use this wording too. This will add to your prestige and make it more likely that you will receive even more pickups and invitations. With each invitation, your credibility will get a further boost.
Search Engine Optimization (SEO)
When your press release gets published by several media outlets, you will usually get a link back. Google rewards links from what they feel are quality sites. If you are also optimizing your content with keywords related to your niche, a good title, and good teaser copy, you can increase your search engine rankings for even more free traffic.
The Snowball Effect
Media pickups can trigger even more media pickups from media outlets that might not have seen your release, but see the stories that have resulted from it. It creates the perception that everyone is talking about you, so there must be something worthwhile to talk about.
Content curation is a convenient shortcut to help you create interesting content for your target audience. It can also offer them valuable information if you are doing it correctly. Content curation can in turn position you as an expert in your niche and give you an air of authority and expertise that will keep your audience coming back for more.
If you aren’t already curating content, this is the year to start.
What Is Content Curation?
Content curation is the process of finding, organizing, commenting upon and sharing online the best and most relevant content about the niche you are working in. It is a shortcut to adding valuable content to your site because you are not creating it from scratch. But you are offering value by commenting on why it is valuable, controversial, and so on.
You can curate content manually by sharing articles you love with your audience. Or you can subscribe to an automated service like Outbrain.com or Taboola.com in the hope that they will have content that will match the topic of your site or blog. Typical topics they cover include health, beauty, fashion, and finance. If they are not a good fit, you will need to do it manually.
So, how can you start curating content right now?
1. Decide on a Strategy
How much curated content do you want at your site? A good mix might be 70% original content, 30% curated.
2. Decide Where You Will Get the Content
Make a list of the main sites and blogs you visit regularly. Do they have content related to your niche? If not, what are the top sites that do? Start reading through the headlines to find content you find useful and think your target audience will love.
3. Decide on Your Tone of Voice
Some people love to report the facts. Others love to stir up controversy and be as contrarian as possible. Do you want to be the David Attenborough of beekeeping, or the “bad boy” with the latest buzz?
4. Comment on the Curated Content and Give a Context
Most marketer who curate make the mistake of just slapping up the content without a word as to why it is important or what the context is. Discuss the issues, why the content shows a major breakthrough about X issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and effort you are putting into your curation.
5. Think of Your Target Audience’s Pain Points
What are their most common problems, and what solutions are on offer? Sure, you want to sell your own products, but don’t avoid mentioning your competitors completely or it will seem artificial and spammy.
6. Answer Their FAQS
Frequently asked questions need an answer. If you don’t have time to answer them all, use curated content to help. Comment on the content, such as why the approach is good, bad, or could be better in some way. This will continue to show your expertise and that you are worth paying attention to.
7. Choose the Best Content from the Best Sources
Think of yourself as the discerning editor of a fabulous magazine. Only let the top content reach your pages.
8. Attribute All Your Sources so You Are Not Accused of Stealing Content
Provide the URL of the original work and the name of the writer or publication, the date, and any other pertinent information. If you are not sure you are allowed to use the content, contact the site owner and ask. In most cases, they will be happy to give permission, provided you are not trashing their work as a load of rubbish.
Use these ideas to provide value to your audience without having to write everything from scratch.
Creating a loyal fanbase on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all except the youngest demographic, the 18- to 24-year-olds commonly referred to by marketers as “Generation Z.” But even 49% of Generation Z use Facebook. And more and more consumers of all ages are using video more and more often for how-to information and product details.
Why Facebook Live?
Facebook has also recently started pushing video more than ever before, setting themselves up in direct competition with YouTube. Their Facebook Live feature is also designed to go head to head with YouTube Live.
But what if you offer a live video, and no one comes? Well, you can record and save the video so that those who missed it can view it any time they wish. But it is much more exciting to have fans who attend and interact with you. Successful social media is about becoming a two-way street, not just a marketing robot or “talking head” on screen. Let’s look at some of the best ways to build a loyal Facebook Live fanbase.
1. Create Great Content
All your content should be based on the needs of your target audience. Any live videos you plan should be about topics they care about.
2. Offer to Answer Questions
Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel they “know” you and that you are a genuine person.
3. Schedule Regular Videos
Don’t just try it once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join live, or view the recording when it is over. If the video does not turn out well, feel free to delete it, or re-record it to improve the quality of the presentation or the technical aspects.
4. Make Your Videos Visually Interesting
Start with a striking image related to your talk. Dress nicely in something cheerful but not heavily patterned. Move around sometimes. Consider using a backdrop such as a whiteboard or an easel with a pad with notes on it. Pay attention to lighting.
5. Shoot High-Quality Video and Sound
Check the lighting and sound quality. Invest in a good quality wearable microphone. Speak clearly. All your points about the topic you have chosen to speak about should be heard easily. You will probably be nervous, but try not to rush.
6. Be Yourself
On social media, people follow people in their niche whom they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business. Hopefully, it is because you are passionate about your niche and want to help people.
7. Introduce the Topic
State what you will be speaking about and why it is important. Tell them you will be discussing five main points. Also tell them you will give the information first, and then they can ask questions in the comments section at the end. This will ensure you are not distracted while speaking and wonít miss any important questions coming in. They will also value this interaction and be more likely to attend your future videos.
8. Try Different Formats
Go solo for a few videos, then invite a guest speaker to help you, or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.